“If you really boil it all down, it's all about, what do you feel like? There are very few places that are much nicer inside than it is being outside in Central Park under the trees, with dappled light. I’ll give the last word to Stefan Behling. Here’s what it looks like when you’re making the journey up from the store to the street above.Įven more subtle: those are not random notes, but the actual music for the original Think Different campaign. The circular elevator has a glass ceiling so you can see the sky outside and the Apple logo floating above you. Outside there are trees and benches on the plaza, a water feature like an urban stream, lit so it’s visible at night. There are plenty of cute details – no surprise from Apple. The store doesn’t actually look like an iPhone.” So if you wanted to,” Behling adds, “you know, if you wanted to, you could see a relationship between the building and the products but not in a, hopefully not, in a banal way. You can see sketch books and it’s Jony sketching the curves, such as on the staircase, and it’s all Bézier curves.” These are the kind of curves Ive loves, they are even used in the corners of Apple’s app icons. It’s also a great seating area for people that just want to. This too beams light down into the store. A new feature to the Apple 5th Ave store is the 62 skylights surrounding the cube.
There’s also a huge Apple logo on the cube, so you can’t miss it. Behling says, “It’s a partnership, a collaboration. It brings in a lot of natural light which gives the store a very clean and natural look. He may have left Apple but creating the store has taken years, so his imprint is everywhere. So, behind the white material to make it just glow very subtly, there are thousands of LEDs, all of them follow the color of the daylight outside, all of it, not just the rings.”īehling is keen to stress that Foster + Partners have worked hand in glove with Apple and that Jony Ive was 100% involved in the design. It does a happy white cloud thing but the entire ceiling is actually a light fitting. It isn’t flat, but swoops up and down, reaching as high as possible to the LED rings, almost like a cloud.īehling explains, “Nobody in the world has ever done a ceiling like this. The fabric that makes up the ceiling is semi-translucent. If 80 rings of LEDs don’t sound like enough, there’s more. And you know what they say about New York: “If you don’t like the weather, wait a minute.”
That’s because as the light outdoors changes, the LEDs respond, gently increasing output when the weather changes and the light dims. There are rings of LEDs facing into the store, around the light lens, delivering diffused light that, if Behling has got it right, you will never notice.
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